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The Blossoming History of Valentine's Day: From Ancient Rituals to Modern Love

Valentine's Day, a day awash with red roses, heart-shaped chocolates, and love letters, has a history as rich and intriguing as the fragrances of fresh flowers. But how did this day of love come to be? And how has it bloomed over the centuries into what it symbolizes today? Join us on a journey through time, exploring the petals and thorns of Valentine's Day history.

Ancient Origins: A Blend of Myth and Ritual

Our tale begins in ancient Rome with a festival called Lupercalia. Celebrated in mid-February, this festival wasn't quite the hallmark of romance we know today. Instead, it was more about fertility and warding off evil spirits - a far cry from our modern-day exchange of rose deliveries and sweet nothings.

Fast forward to the third century, and we meet Saint Valentine, or rather, Valentines. Yes, there were a few! The most famous legend tells of a priest who performed secret weddings against the emperor's wishes. His defiant acts of love ultimately led to his execution, but his legacy lived on.

Chaucer and the Birth of Romantic Valentine’s Day

It wasn't until the Middle Ages that Valentine's Day started taking a romantic turn, thanks to Geoffrey Chaucer. His poem, "Parliament of Foules," is often credited with linking Valentine's Day to romantic love. From here, the tradition of courtly love blossomed, and the rest, as they say, is history.

A Victorian Affair: The Rise of Valentine’s Cards

The Victorian era saw a surge in Valentine's Day celebrations. It became a day to express love and admiration, often through beautifully crafted cards. This era also popularized the giving of fresh flowers, particularly roses, as symbols of love and affection.

Modern Celebrations: A Symphony of Roses and Love

Today, Valentine's Day is synonymous with love and, of course, flower delivery! Roses, with their timeless beauty and symbolism, are the stars of the show. Whether it's a single rose or a lavish bouquet, nothing says "I love you" quite like these velvety blooms.

Roses: A Language of Love

Each colour of rose has its own meaning. Red roses signify deep love and passion, pink roses express admiration and gratitude, while white roses symbolize purity and innocence. The art of choosing the right roses for your Valentine can be as meaningful as the flowers themselves.

Flower Delivery: A Modern Twist on an Age-Old Tradition

In our digital age, the tradition of gifting flowers has adapted beautifully. With services like, arranging for a rose delivery has never been easier. Fresh flowers, hand-picked and lovingly arranged, can be delivered straight to your beloved's door, making for a truly magical Valentine's surprise.

Creating Your Own Valentine's Day Bouquet

For those of you who love to add a personal touch, creating your own Valentine's Day bouquet is a wonderful way to express your love. Selecting each flower, considering its meaning and beauty, can make your bouquet a deeply personal and unique gift.

From its ancient origins to today’s celebrations, Valentine’s Day has always been a day to celebrate love and affection. In the modern world, it continues to evolve, but the essence remains the same – a day to express love, whether through words, gestures, or the timeless gift of roses.

Ready to make this Valentine’s Day extra special? Head over to to choose from a wide range of fresh flowers and arrange for a heartfelt rose delivery. Whether you're crafting your own bouquet or sending a surprise delivery, let’s fill this Valentine’s Day with love and the sweet scent of roses!